5 excellent reasons

  • Natural improvement
  • Nursery
  • Expertise and control
  • Seasonal products
  • Distribution


Since 2000, we have been adding value to our entire production chain through a nursery business that produces young strawberry plants suitable for the autumn-spring yield.

Each year, the nursery occupies some 40 hectares of land on the Veronese plains, yielding 12-13 million plants, which are refrigerated and stored and then distributed to co-operative members based on their individual needs.

The patented varieties we grow in the nursery are those from the varietal improvement project, and other varieties are also produced on concession by the plant breeders.